In order to understand and evaluate your brand and business we need to research the current space you operate in. Through conducting a competitor review and assessing their strengths and weaknesses we can develop a point of difference and identify new opportunities.

This process also helps sort out your brand clutter and distills it into a message your customers and staff can easily understand. This report will provide the following:

Conduct audit on all communication touchpoints (internal and external)
• Categorize items and eliminate clutter
• Review and identify gaps and opportunities
Provide insight for brand strategy.
Review Brandscape

Competitor profiling and comparison
Determine differentiation and proposition
Perceptual mapping of current brand and customer perception
Identify target market segmentation
Determine customer profile and needs.

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